Firms may decide that they would like to employ an external firm to carry out advertising for them. The external firm is known as an advertising agency. Examples of international advertising agencies include WPP and Omnicom group.

Advertising

Agencies often offer advertising services to help the client broadcast the campaign they’ve helped the client create … Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue. In the same vein, agencies can also run ads for their own company.

The largest advertising agency in the world is Omnicom Group, with a revenue of $14.29 billion. As of 2022, global ad agencies have a market size of $383.67 billion. Americans are exposed to between 4,000-10,000 ads per day. The global advertising agency market is projected to grow at a CAGR of 9.6% through 2026.

Building a strategy for digital marketing requires professionalism for correct implementation, therefore you should use the services of a professional digital marketing company that will know how to build a correct marketing strategy for you according to the budget, goals and objectives of the marketing activity.

After the internet, it’s the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach. Television ads require a budget, time, and a lot of money. But, television ads are remembered and worth spending.

• Best Overall: Ogilvy.
• Best for Print Advertising: The O Group.
• Best for Digital Advertising: Digital Silk.
• Best for TV/Interactive Media: studiobfilms.
• Best for Social Media: Ignite Social Media.
• Best Affordable Option/Small Projects: The Bureau of Small Projects.

For so long, advertising’s ‘big six’ – WPP, Omnicom, Publicis, Dentsu, Interpublic and Havas – had things pretty easy.